Established in 1978 Sasha, a Kolkata based non-profit marketing organization brings together more than 150 groups of craftspersons and producers from all over the country. Sasha has worked hard to revive several traditional Indian crafts ensuring dignity and self reliance for craftspeople, particularly the eastern states of India. They have also created an Enterprise Development Foundation to initiate, nurture and sustain small enterprises and catalyse entrepreneurship.
In addition to their work with craftspeople Sasha are undertaking community development projects in the areas of health, education, agriculture and natural resource in several areas.
Sasha founded the Fair Trade Forum of India and are a member of the WFTO• The World Fair Trade Organisation.